The Fintech Scaling Show

Episode 104: Unlock Hidden Profit Zones with Jim Valko

March 14, 2022

Here’s what we talked about:

How do you find and take advantage of profit zones in your business?

What sales strategies are effective, and how do you remove the stigma associated with selling?

How can finding and keeping the right talent contribute to a productive and successful business?

I ask these questions as in today's episode of the #fintechscalingshow, Jim Valko, CEO of Story World Marketing, and I talk about how to unlock hidden profits in your business.

Find out, amongst other things, why communication is a vital technique to continuously hone, and one that can help your business generate significant  income.

In this insightful episode, I also share my views on how to create a purpose and turn it into action as it is the key to navigating complex, ambiguous, and volatile roads in entrepreneurship.

Finally, discover how talent acquisition plays a vital role in the entire business development process and why building the right team, honing their skills, and establishing connection to others are key ingredients to your success.

Episode Highlights:

  • What is Care Sell
  • How to generate talent demand in 2022
  • How to become the best striker (i.e. exec)
  • Why purpose is not only a boardroom exercise

Episode Resources

e-book: Unlock Hidden Profit Zones:

Scaleup Diagnostic:


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