Episode 22: Decoding Branding and Marketing to Help your Fintech Scale with Mike Sharman

Here's what we talk about:

In the fintech and startup world, unique ideas are the ones with the greatest potential. However, uniqueness alone doesn’t guarantee success.

In this episode, we invited Mike Sharman, the co-founder of Match Kit, to share his scaling insights through the lens of both founder & marketing guru.

 

Mike opens up about his approach to business & product building and highlights the importance of being patient and adaptable as you start growing your business. We move on to talking about how to gain market traction, and different aspects of audience & community building as being pivotal to raising awareness.

 

It’s an exciting episode, packed full of useful learning from a thought leader in the space!

Key Discussion Topics

• Why allowing yourself to experiment as a startup helps validate your offer
• Why a blend of marketing tactics should be used in your startup & scaleup
• Investment and business capability factors to consider as you build your foundations
• How to gain product & market traction through a combination of traditional & social channels
• How combining analytical & creative thinking will help startups succeed

Quotes

“Just try and just explore different opportunities, different avenues.” - Mike Sharman

“It’s the intersection of analytics and creativity, for me, that defines success within the startup environment.” - Mike Sharman

Links/Profiles

Mike Sharman on Linkedin - https://www.linkedin.com/in/mikesharman/

Match Kit - https://matchkit.co/

Retroviral - https://retroviral.co.za/

 

Scaling Now?  

Want to speed up your scaling journey with my help? Get in touch with me here to see how I can help!  richard@scaleupconsulting.co