Episode 27: How to Find, and keep, Your True North with Søren Nielsen

Here's what we talk about:

Right now, if you look back at the fundamentals of consumers over the years, the underlying requirements haven’t shifted 

It’s still all about managing, protecting and growing their money. What has changed, however, is how these needs are met 

Our guest today, Søren Nielsen, the Chief Commercial Officer of Subaio shares with us how tech is helping consumers better manage their subscriptions 

Soren moves on to talk about the approach used to develop a leading-edge product in this space, with the mantra of build, measure, learn. 

He goes on to highlight how to find, and keep, your true north. Going into some detail about the process used to point his troops in the right direction 

Join us in this insightful episode with a seasoned entrepreneur and executive in the FinTech industry. 

 

Key Discussion Topics: 

• Why understanding consumer pain points is key 
• How to embed a mantra of build, measure, learn  
• How to find, and keep, your true north 

• Why saying NO has helps keep you on track 

 

Links: 

Subaio’s Website: https://subaio.com/ 

Start with Why by Simon Sinek: https://simonsinek.com/product/start-with-why/  

The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business:https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244  

Profile: 

 Søren Nielsen: https://www.linkedin.com/in/s%C3%B8ren-nielsen-7134a35/

 

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