Monday Jun 27, 2022
Monday Jun 27, 2022
Marketing to businesses and people
Scaling and marketing a fintech company can be a harrowing experience. Stormy weather and grim forecasts are always on the horizon. Knowing how to navigate around and through these dangers is a must for success. And that’s just if you market either to end-users or businesses. But what if you market to both? Today an increasing number of fintech businesses sell to both businesses and end-users. This week Richard discusses with his guest the pitfalls and adventures of marketing to both B2B and B2C. What to do. What not to do.
Guest: Christophe Martins, co-founder and General Manager of DeliverMe.City.
DeliverMe.City is the only green delivery service solution operated with 100% digital, zero paper, and their means of transport 100% electric, zero-emission.
HOST: In addition to being the host of the internationally popular Fintech Scaling show, Richard Doherty is the founder and CEO of Scale Up Consulting, A consulting business that helps scale Fintech companies to attain stellar profits with their Key to Profits System.
Top 3 Insight Bombs:
1) How to develop and tailor an effective sales strategy (with marketing message) to the right public.
2) How to focus in on your public and constantly “stay in their face.” (Translated: keep communicating to them and them interested in you and your services/products.)
3) The best way to approach the brand question for your fintech business so that you can stand out from the rest.
E-book: Unlock Hidden Profit Zones: Download for free at https://www.scaleupconsulting.co.uk/sign-up/
Scaleup Diagnostic: https://scaleupconsulting.co.uk/#single/0
Guest Profile: https://www.linkedin.com/in/christophemartins/
Guest Website: https://www.deliverme.city/?lang=en
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