The Fintech Scaling Show

Episode 125: Knowing Who your Ideal Customers are for Accelerated Growth with Guest: Hans Bunes, co-founder of Bunes & Ferenczi

July 18, 2022

Guest: Hans Bunes, co-founder of Bunes & Ferenczi. For 25 years Hans has worked for Fortune 50 companies, and as self-driven entrepreneur, to drive marketing initiatives. 

Burnes & Ferenczi specializes in smarter and faster ways for B2B Tech companies to acquire new customers.  They help companies create their Ideal Customer Profiles and Build a Serviceable Addressable Market based on the ideal customers and audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers.

Listen on Apple Podcasts 


Identifying and Nailing your Core Customer’s Values 

Perhaps the biggest mistake that many founders and CEOs struggle with is intimately knowing who buys their company’s products. In this show, Richard discusses with Hans how finding the right core customer could be the biggest single difference a businessperson makes to their organisation. They discuss how once you nail your core customers values it can result in doubling your business in sometimes less than a year. However, understanding the customers, and who they are is not easy and

most often requires a thoughtful analysis to identify them.

HOST: In addition to being the host of the internationally popular Fintech Scaling show, Richard Doherty is the founder and CEO of Scale Up Consulting, A consulting business that helps scale Fintech companies to attain stellar profits with their Key to Profits System.


Top 3 Insight Bombs:  

1) How to be on top of triggering events that are vital to success

2) How to focus in on the top 10% of your list to result in greater sales

3) How customer data needs to play an active role in guiding your company’s decisions



E-book: Unlock Hidden Profit Zones:

Scaleup Diagnostic:

Guest Profile:

Guest Website


Scale your company faster and better now 

Want to speed up your scaling journey with my help? Get in touch with me here to see how I can help! or visit our website


Podbean App

Play this podcast on Podbean App