The Fintech Scaling Show

Episode 127: Building a Community for Success with Guest Max Rothery, the VP Community at Finimize

July 25, 2022

Guest: Max Rothery, the VP Community at Finimize. Max is responsible for engaging and serving Finimize’s one-million-member global audience. Max has a wealth of experience in community building and digital transformation. 

Finimize offers one-of-a-kind insights on the biggest news, opportunities, and strategies from a team of world-class analysts. When someone joins Finimize, they become part of something much bigger: a community of one million like-minded, success-oriented people. 

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Build it and they will come…and buy

What is community-led growth and how do you use it to build a business?

The usual way of doing business is to place your product at the helm and hope to attract customers to it. But is there a better way? According to Max there is: You build a community and then put your product or service front and center. Next, you foster this centerpiece through a specific growth strategy and distributed leadership. Do it right and you have a thriving, bustling and engaged community that exists at the center of your organization.

Max and Richard will discuss how, through your focused community, growth transpires organically and authentically.

Products and services are important, but they can only take business growth so far. Community propels a business further.

It’s through an intersection of quality products/services and authentic community that sustainable, meaningful expansion occurs.

HOST: In addition to being the host of the internationally popular Fintech Scaling show, Richard Doherty is the founder and CEO of Scale Up Consulting, A consulting business that helps scale Fintech companies to attain stellar profits with their Key to Profits System.

Top 3 Insight Bombs:  

1) The do and don’ts when building a community

2) Why social media alone is not enough to have a bustling and profit-making community

3) How empowering community members is your secret weapon for long term sustainability



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