The Fintech Scaling Show

Episode 128: Tools to propel scaling with Guest Marco Ferrari, COO at Hammock Financial Services

July 29, 2022

Guest: Marco Ferrari, COO at Hammock Financial Services.

Hammock is a property finance company that works with landlords to provide customized banking, bookkeeping and property tax statement software. Hammock’s founders are committed to their business being a force for good and giving back to the community.

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Using metrics and planning for steady growth

Most organizations understand that the concept of business development involves three pillars: PR, Marketing, and Sales. Running a finely tuned company, however, takes more.

When developing strategic goals and trying to scale, the challenge is aligning business development with customer demand and in-house capabilities. Richard and Marco discuss how to create metrics that provide leaders with the information needed to influence and steer an organization in a positive direction, even in a quickly changing market to assure constant scaling.

HOST: In addition to being the host of the internationally popular Fintech Scaling show, Richard Doherty is the founder and CEO of Scale Up Consulting, A consulting business that helps scale Fintech companies to attain stellar profits with their Key to Profits System.

Top 3 Insight Bombs:  

1) Critical aspects of strategic planning that CEOs and COOs sometimes miss

2) How to precisely align business operations to client and sales demand

3) How to incentivize your team to achieve high morale and steadily scale



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